Course Description
BMGT 110 - Introduction to Business and Management is offered for students with little or no business background and provides the recommended preparation for many other BMGT courses. BMGT 110 is a survey of the field of business management. Topics include human relations, technology in business, ethical behavior, the environment, global and economic forces, organization, quality, products and services, functional management, and current issues and developments.
Course Introduction
Why is this course so good? Within the time frame of a few months, you will be introduced to how business operates, and why many business graduates choose to start their own businesses rather than work for others. You will gain insight into the various functional areas in a successful business and the professionals who build careers in each function. You will learn more about career opportunities, areas in which such opportunities are greatest, typical salaries, and the jobs that best match your personal strengths and interests. You will also learn about how businesses can—and do— with sustained effort, tackle many of society’s more pressing human and social obligations to make our world a better place.
The goal of this course is to help you begin to develop a foundation of knowledge on a wide variety of business topics that will be explored in more detail in advanced courses. By the end of this course, you should have a good foundation in the following general areas: the contemporary business environment, the structure of American business, leadership and management of the organization, marketing management, management information systems, and financial management.
Another major goal of the course is for you not only to learn to discuss the various topics, but also to gain experience and confidence in applying what is learned. This process will be facilitated through the use of critical thinking applications and case studies as well as the examination of current events that relate to the topic.
Course Objectives
This course provides an overall view of business operations, including an analysis of specialized fields within business organizations and identification of the role of business in modern society.
Upon successful completion of Introduction to Business and Management a student should be able to:
Course Materials
Required:
Optional Publisher Site:
* In addition to interactive quizzes, downloadable support materials, crossword puzzles, e-lectures, a glossary, and related links, there are two additional chapters that are not covered in the class but are available for download from the publisher’s site.
Course Schedule - Overview of Lessons
Lesson |
Chapter |
|
MODULE 1 – TEXT Parts 1 & 2 |
||
1 |
1 |
Participating in the Dynamic Business Environment |
2 |
2 |
Understanding Evolving Economic Systems and Competition |
3 |
3 |
Making Ethical Decisions and Managing a Socially Responsible Business Appendix: Understanding the Legal and Tax Environment |
4 |
4 |
Competing in the Global Marketplace |
5 |
5 |
Forms of Business Ownership |
6 |
6 |
Entrepreneurship: Starting and Managing Your Own Business |
1-6 |
EXAM 1 – Chapters 1-6 [Reminder: Video Cases for “Equal Exchange” and “ESPN” are due before Exam 1] |
|
MODULE 2 – TEXT Part 3 |
||
7 |
7 |
Management and Leadership in Today’s Organization |
8 |
8 |
Designing Organizational Structures |
9 |
9 |
Managing Human Resources and Labor Relations |
10 |
10 |
Motivating Employees |
11 |
11 |
Achieving World-Class Operations Management |
7-11 |
EXAM 2 – Chapters 7-11 [Reminder: Video Cases for “SAS” and “Lonely Planet” are due before Exam 2] |
|
MODULE 3 – TEXT Part 4 |
||
12 |
12 |
Creating Marketing Strategy to Meet Customers’ Needs |
13 |
13 |
Developing Quality Products at the Right Price |
14 |
14 |
Distributing Products in a Timely and Efficient Manner |
15 |
15 |
Using Integrated Marketing Communications to Promote Products |
12-15 |
EXAM 3 – Chapters 12-15 [Reminder: Video Cases for “Geek Squad” and “Burton Snowboards” are due before Exam 3] |
|
MODULE 4 – TEXT Parts 5 & 6 |
||
16 |
16 |
Using Technology to Manage Information |
17 |
17 |
Using Financial Information and Accounting |
18 |
18 |
Understanding Money and Financial Institutions |
19 |
19 |
Managing the Firm’s Finances Appendix: Managing Risk and Insurance |
20 |
20 |
Understanding Securities and Securities Markets |
16-20 |
EXAM 4 – Chapters 16-20 [No video cases] |
|
Grading Information and Criteria
Overall Grading Criteria & Scale:
Your grade for this course will be based on total points acquired through four examinations and six required video case problems. All scores will be added together to determine your final grade in the following manner:
Quizzes/Tests
4 exams @ 110 points each (10 extra credit pts) = 440 points
6 Case problems @ 25 points each = 150 points
Total = 590 points
Keeping in mind that 40 points are extra credit points, the final grading scale will be based on 550 total points and will break down as follows:
The grading scale is:
Percent |
Points |
Grade |
90-100% |
495 to 550 |
A |
80-89% |
440 to 494 |
B |
70-79% |
385 to 439 |
C |
60-69% |
330to 384 |
D |
59% & below |
329 & below |
F |
Required Exams
As indicated above, you will be required to complete four examinations during this course. Each exam has a value of 100 points with a possibility of receiving up to 10 extra credit points for each exam. The four exams are closed book and will be proctored by your local Field Representative who will serve as your Test Administrator (or alternate proctor if arrangements are made ahead of time). Each exam is composed of the following components and point values:
# of Questions |
Type of Questions |
Points Each |
Total Points |
40 |
True / False |
1 |
40 |
40 |
Multiple Choice |
1 |
40 |
4 |
Short Answer Essay |
5 |
20 |
2 |
Extra Credit Essay |
5 |
10 |
Total Possible Points |
|
110 |
|
Exam Content:
Required Video Case Problems
You will be required to complete (6) video case problems during this course. Each case has a value of 25 points and must be completed before the exam noted below. To receive credit for the case problems:
Exam |
Time |
Case Title |
Referenced in Page(s) |
1 |
9:31 |
Equal Exchange |
117-118 |
1 |
14:33 |
ESPN |
163 |
2 |
13:24 |
SAS |
261-262 |
2 |
9:42 |
Lonely Planet |
292-293 |
3 |
9:56 |
Geek Squad |
198-199, 341 |
3 |
16:08 |
Burton Snowboards |
62 & 634 |
Video Case Problem Content & Format: In preparing your case problems during the course, please use the following directions:
Closing Advice
The learning system you will use as you work your way through this BMGT 110 course involves two primary components: a CD-ROM (containing this Student Notebook and individual chapter information) and the course Textbook. To master the 20 lessons of the course, you should use the following sequence of learning activities:
Keep in mind that taking personal responsibility for completing requirements in a timely manner will play a large role in your successful completion of this CAT BMGT 110 course.
All the Best!
Academic Honesty
As members of an academic community, which places a high value on truth and the pursuit of knowledge, students are expected to be honest in every phase of their academic life and to present as their own work only that which is genuinely theirs. Each student has the responsibility to maintain the highest standards of academic integrity and to refrain from cheating, plagiarism, or any other form of academic dishonesty.
According to UMUC policy, academic dishonesty is the failure to maintain academic integrity. Plagiarism is the presentation of another person's idea or product as one's own. The University has low tolerance in cases of academic dishonesty.
Please use the following website to educate yourself on avoiding plagiarism: http://www.umuc.edu/ugp/ewp_writingcenter/modules/plagiarism/guidelines.html.
*UMUC’s Effective Writing Center also provides help with writing tasks in any of your classes: http://www.umuc.edu/ugp/ewp_writingcenter/
UMUC Academic Policies
The following are informational links to specific UMUC policies:
http://www.umuc.edu/policy/stud15100.shtml

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